Siya Divate

UX Design   ·   Brand   ·   AI Product   ·   2025

Memo

Role: UX Designer & Brand
Figma · AI tools · Runway
Virtual Reality
Spatial

THE IDEA

Your memories deserve more than a camera roll

Advice is biased. Emotions distort judgment. Most tools give a single answer. Bonds.ai reimagines relationship support through seven specialized AI agents, each offering a distinct psychological lens, so users can reflect more clearly instead of reacting emotionally.

“

My camera roll feels like a black hole. it’s exhausting to keep scrolling

“

My phone has thousands of photos, but none of them help me feel anything back.

“

I want my memories to feel alive again, I want to relive how the moment felt.

METRICS & AGENTS

Meaningful memories have become emotionally disconnected files

4 in 1 Users say their digital photos feel emotionally flat compared to the moment itself

VR Spatial computing creates new possibilities for immersive personal storytelling

AI enhanced video can reconstruct the emotional context of memories at scale

20+ users validated concepts through user testing and feedback sessions.

HOW WE GOT THERE

A four-stage design process

From defining the problem space to shipping a working prototype, through research, agent design, system architecture, and rigorous evaluation.

01

Concept & Research

Topic selection Storytelling research User interviews

02

Planning & Design

Format & layout User personas Visual style direction

03

Visual Development

Logo construction UI illustration Mobile & VR screens

04

Iteration & Final

Prototype testing Refinement Final deliverables

BRAND SYSTEM

A logo that flows like memory itself

The Memo logo is a single continuous form, designed to represent the evolving, unbroken nature of memory. Built on a precise geometric grid, it balances softness with structure. The gradient accent moves from warm gold through rose and lilac to arctic blue symbolizing emotional depth and the passage of time. The open-ended shape reflects continuity and the seamless flow of personal experience.

TYPOGRAPHY

TT Hoves Pro

TT Hoves Pro was chosen for its clean geometry and balanced proportions mirroring the way Memo organises and presents memories. Its neutral, contemporary voice lets emotional storytelling take centre stage without visual noise.

Light

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Regular

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Medium

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THE PRODUCT

Designed for Mobile and Vision Pro

Memo lives in two places: your phone (for capturing and AI-editing memories on the go) and your living room (for reliving them immersively in VR). The mobile app lets you describe a memory in natural language and watch it transform into a cinematic video. The Vision Pro experience lets you step inside it.

Website

COLLATERALS

Memo in the World

From social presence to physical packaging, every touchpoint carries the same emotional language, immersive, warm, and deeply personal.

LinkedIn Banner Packaging App Icon Browser Tab Phone Screen Merch

LOOKING BACK

What this project taught me about designing for emotion

Memo changed how I think about UX as a medium. This wasn't just an interface problem, it was an emotional design challenge. The hardest part wasn't the screens; it was figuring out what it actually means to make someone feel a memory again. Working across mobile, VR, and brand simultaneously forced me to think about coherence: how does a color palette translate from a phone screen to a room-scale immersive experience? How does the logo feel when it's 10 feet tall in a VR space? The insight that stuck with me most: when technology gets out of the way, people connect. Memo's job was never to be impressive, it was to be invisible enough to let the moment breathe naturally.

OTHER PROJECTS

Check out the other projects

A few other projects I've poured myself into. Different briefs, same obsession with getting it right.

Stitches Case Study SiyArts Case Study Bonds Case Study
Idea Brand Product Demo