THE IDEA
Your memories deserve more than a camera roll
In today’s digital world, our most meaningful moments get buried in folders and galleries, slowly losing the stories and emotions behind them. Memo is an AI-powered memory platform that helps people relive, preserve, and share their experiences through intuitive mobile and at-home VR experiences. Using AI-enhanced storytelling and immersive, dynamic environments, Memo reimagines how we reconnect with the moments that matter.
- “My camera roll feels like a black hole.”
- “My phone has thousands of photos, but none of them help me feel anything back.”
- “I want my memories to feel alive again.”
THE PROBLEM
Meaningful memories have become emotionally disconnected files
People lack a human-centered way to relive, reflect on, and share their life moments in a truly immersive and meaningful form. Photos and videos exist in isolation — scattered across devices, stripped of their original feeling.
4 in 1
Users say their digital photos feel emotionally flat compared to the moment itself
↗ VR
Spatial computing creates new possibilities for immersive personal storytelling
AI ✦
AI-enhanced video can reconstruct the emotional context of memories at scale
HOW WE GOT THERE
A four-stage design process
From defining the audience to delivering final screens, the project moved through concept, planning, visual development, and iteration.
- Topic selection
- Storytelling research
- User interviews
- Format & layout
- User personas
- Visual style direction
- Logo construction
- UI illustration
- Mobile & VR screens
- Prototype testing
- Refinement
- Final deliverables
Brand system
BRAND SYSTEM
A logo that flows like memory itself
The Memo logo is a single continuous form, designed to represent the evolving, unbroken nature of memory. Built on a precise geometric grid, it balances softness with structure. The gradient accent moves from warm gold through rose and lilac to arctic blue — symbolising emotional depth and the passage of time. The open-ended shape reflects continuity and the seamless flow of personal experience.
LOGO CONSTRUCTION
Built on a precise geometric grid using overlapping circles. The open-ended wave form balances softness with structure while maintaining visual clarity at any size.
FINAL LOGOS
TYPOGRAPHY
TT Hoves Pro
Core typeface — Light, Regular, Medium
TT Hoves Pro was chosen for its clean geometry and balanced proportions — mirroring the way Memo organises and presents memories. Its neutral, contemporary voice lets emotional storytelling take centre stage without visual noise.
THE PRODUCT
Designed for mobile and Vision Pro
Memo lives in two places: your phone (for capturing and AI-editing memories on the go) and your living room (for reliving them immersively in VR). The mobile app lets you describe a memory in natural language and watch it transform into a cinematic video. The Vision Pro experience lets you step inside it.
COLLATERALS
Memo in the World
From social presence to physical packaging, every touchpoint carries the same emotional language — immersive, warm, and deeply personal.
Product box design
Holographic iridescent finish carrying the Memo logo — designed for the Vision Pro accessory unboxing experience.
App icon
Designed for iOS home screen and App Store listing.
Sticker & merch
Holographic logo sticker extending the brand into physical spaces.
App Icon
iOS and Vision Pro
Browser tab
www.memo.com favicon
Phone icon screen
Memo on iOS lock screen
LOOKING BACK
What this project taught me about designing for emotion
Memo changed how I think about UX as a medium. This wasn’t just an interface problem — it was an emotional design challenge. The hardest part wasn’t the screens; it was figuring out what it actually means to make someone feel a memory again. Working across mobile, VR, and brand simultaneously forced me to think about coherence: how does a color palette translate from a phone screen to a room-scale immersive experience? How does the logo feel when it’s 10 feet tall in a VR space? The insight that stuck: when technology gets out of the way, people connect. Memo’s job was never to be impressive — it was to be invisible enough to let the moment breathe.
LINKS
Explore the full project
Research, brand guidelines, prototypes and screens — all the work behind Memo in one place.
OTHER PROJECTS
Check out the other projects
Stitches, SiyArts, and more — explore the rest of the portfolio.
