UI DESIGN · HEALTH TECH · PEDIATRIC CARE · 2025

A pediatric health app that makes caring for your child feel simple

ROLE UX & Brand Designer
TOOLS Figma · Perplexity · Cosmos
YEAR 2025
Pediatric Interaction Design Smart Record
Gentle Systems Design Growth Monitoring
Compassionate Health Design 0-1 product
Care centered UX Calm health Technology

THE IDEA

One place for every part of your child’s health

Pediatric health records are scattered. Vaccine cards live in a drawer. Growth charts are on a clinic portal. Prescriptions are in a pharmacy app. Parents are left stitching it all together, alone, at the worst moments. Stitches is a pediatric health management app that helps parents and guardians securely store, track, and share a child’s medical records through calm, intuitive digital experiences. Believing that simplicity builds trust, Stitches uses gentle system design and structured health timelines to reimagine pediatric record keeping.

  • “I have scattered paperwork everywhere and can never find what the doctor needs.”
    Sarah Watson, parent of two
  • “Dosing calculations take time I don’t have during a busy clinic.”
    Dr. Sarah Chen, general physician
  • “Keeping up with public health data while managing fragmented records is exhausting.”
    Dr. Lara Jacobson, public health pediatrician

THE PROBLEM

Generic EHRs were built for adults — not children

Current electronic health record systems are adult-centric. They miss critical pediatric needs like growth tracking, weight-based medication dosing, and vaccine workflows. Pediatric experts have had to formally call these out as special child-specific requirements — and yet the systems haven’t caught up. The result: parents who see multiple providers end up with scattered care information across disconnected systems. And children fall through the gaps.

70%

of parents in the US say they would use an EHR app to track their child’s health records after seeing a demonstration

60%

of hospitals report challenges exchanging patient information, costing the US healthcare system over $30 billion annually

3 gaps

Weight-based dosing, growth chart integration, and immunization management — core pediatric needs missing from most EHRs


HOW I GOT THERE

A four-stage design process

From mapping pediatric workflows to delivering interactive prototypes, the project moved through concept, planning, visual development, and iteration — with clinician feedback shaping every stage.

01 Concept & Research
  • Define target users
  • Map pediatric workflows
  • Identify EHR gaps
  • Set core value prop
02 Planning & Design
  • Map key journeys
  • Sick visit, vaccines, growth
  • Low-fi prototypes
  • Web & mobile layouts
03 Visual Development
  • Core screen design
  • Dashboard, patient, encounter
  • Pediatric modules
  • Interactive prototypes
04 Iteration & Final
  • Refine from pilot feedback
  • Stabilise performance
  • Security review
  • Pilot-ready release

WHO IT’S FOR

Three people, one broken system

The design was grounded in three distinct users — each experiencing the same fragmentation from a different angle. Understanding their overlapping frustrations shaped every decision.

Dr. Sarah Chen
General Physician · 15 yrs experience

Needs
Automated dosing, intuitive EHR interface

Motivation
Maximise clinical time, deliver accurate care

Pain point
Excess admin, dosing calculations, growth chart access

Sarah Watson
Parent · Mom of two

Needs
Easy access to records, trusted resources, structured document storage

Motivation
Support kids' wellbeing, save time

Pain point
Scattered paperwork, overwhelming information

Dr. Lara Jacobson
Public Health Pediatrician

Needs
Expert networking, sharing pediatric knowledge

Motivation
Improve child health globally, stay informed

Pain point
Fragmented info, keeping up with public health trends


BRAND SYSTEM

A brand built on trust, continuity, and care

The Stitches wordmark uses a bold serif to convey warmth and authority — the feeling of a trusted caregiver, not a cold clinical system. Paired with a looping knot symbol, it represents connection, continuity, and the interwoven nature of pediatric care across families and providers. The construction grid defines clear spacing and proportions between the icon and logotype, allowing the logo to work in both horizontal and stacked layouts across all touchpoints.

Stitches brand colour palette

LOGO CONSTRUCTION

Stitches logo icon
Stitches wordmark
Stitches logo on construction grid

Built on a precise grid ensuring consistency across all applications. Clear spacing, alignment, and proportions defined for both horizontal and stacked layouts.

FINAL LOGOS

Stitches logo on teal
Stitches wordmark on teal

TYPOGRAPHY

Inter

Core typeface — Light, Regular, Bold

Inter was chosen because it keeps text crisp and easy to read across different screen sizes — which matters when displaying sensitive health information. Its neutral, modern sans-serif look feels professional but not intimidating, fitting perfectly for a pediatric healthcare product. Open source, widely supported, and consistent across the full design system.

Light

a

Regular

a

Bold

a

THE PRODUCT

Every screen designed around one parent’s worst day

The Stitches mobile app covers the four moments that matter most to parents: the dashboard that greets them every morning, the health card they can show any doctor, booking a visit without making a phone call, and accessing the full record history in one place. Each flow was mapped to a real pediatric workflow — sick visits, well-child checks, vaccinations, and growth monitoring — then stripped of everything that didn’t need to be there.

DASHBOARD AND HEALTH CARD

BOOK AN APPOINTMENT

RECORDS AND VACCINATION HISTORY


LOOKING BACK

What designing for vulnerability taught me

Stitches pushed me to think about design as an act of care. The users weren’t browsing for fun — they were stressed parents in waiting rooms, doctors trying to help children in limited time, and public health professionals fighting fragmentation at scale. The hardest design challenge wasn’t the screens. It was knowing when to simplify. When a parent is scared and tired, every extra tap is a failure of design. Every label that needs decoding is a broken promise.


Explore the full project

Research, brand guidelines, prototypes and screens — all the work behind Stitches in one place.


OTHER PROJECTS

Check out the other projects

Memo, SiyArts, and more — explore the rest of the portfolio.